Case Study: Indira Active achieves $6,800 in conversions with Fomo

How Fomo Secured Indira Active $6,800

The customer, Indira Active, an online women's activewear retailer, faced the common e-commerce challenge of shopping cart abandonment. To combat this, they had previously used various services to capture leads but were looking for new ways to boost conversions and secure more sales through social proof.

The vendor, Fomo, provided a solution by displaying real-time social proof notifications on the Indira Active website. By integrating with Google Reviews and Shopify, Fomo showcased customer purchases and reviews. This implementation led to a measurable impact, with 68 tracked conversions from customers who clicked a Fomo notification and subsequently made a purchase.