Fomo
135 Case Studies
A Fomo Case Study
The customer, SkateXS, a company specializing in high-quality skateboards for children, faced the challenge of building trust with new website visitors to drive sales. Founder Bryan Tracey understood that organic traffic converted better than ad-based traffic because it came with inherent trust, and he sought a way to replicate that sense of credibility for all potential customers. To address this, the company implemented Fomo, a social proof notification app.
Fomo's solution was to display real-time purchase notifications on the SkateXS website, showing visitors that others were buying products. This created a powerful social proof effect, making new customers feel more confident in their purchasing decisions. As a result, SkateXS regularly attributed sales surges to Fomo's influence, and the vendor helped them achieve over $500,000 in sales in the previous year.
Bryan Tracey
SkateXS