Fomo
135 Case Studies
A Fomo Case Study
Rocket Validator, a tool for automated web accessibility and HTML validation, faced a challenge with a low conversion rate. Despite driving traffic to their site, many visitors did not sign up because they struggled to understand the service's value. Before using Fomo, they relied on Twitter and a newsletter, but found it difficult to capture visitor attention effectively.
By implementing Fomo's social proof notifications, Rocket Validator displayed real-time snippets of user activity, such as "a web developer has just validated HTML on 1,000 pages." This provided a quick, easily understood demonstration of the tool's value. As a result of using Fomo, the company achieved a 20% increase in user signups.