Fomo
135 Case Studies
A Fomo Case Study
Cricket Best Buy, a cricket equipment retailer, struggled with a high bounce rate on their ecommerce store. They sought to increase conversions and sales through the use of social proof notifications. To address this challenge, they implemented a solution from the vendor Fomo.
Fomo's solution was to display live purchase notifications on the Cricket Best Buy storefront. This provided social proof to visitors by showing real-time customer activity. By using Fomo, Cricket Best Buy achieved a 10% increase in sales, which they tracked directly through clicks on the notifications and Google Analytics. The vendor's pricing and reporting were also noted as particularly helpful.