Case Study: Ekster achieves a 2% conversion lift with Fomo

How A Smart Wallet Company Boosted Conversion Rates 2%

The customer, Ekster, a smart wallet company, faced the challenge of improving their online conversion rate and reducing shopping cart abandonment on their e-commerce site. While they successfully drove traffic, they sought a better way to encourage visitors to complete their purchases, leading them to implement the Fomo service.

The vendor, Fomo, provided a solution by displaying real-time social proof notifications on Ekster's website, showing live customer purchases and reviews. This strategy leveraged the fear of missing out to build trust and urgency. The implementation resulted in a measurable 2% increase in conversion rates, which the Ekster team was very pleased with given the minimal effort required.

Ekster

Olivier

Head of Marketing