Case Study: Natural Mixologist increases conversions by 30% with Fomo

How a Skin Care Company Increased Conversions by 30%

Natural Mixologist, a plant-based skincare company, lost a key product review feature after migrating their e-commerce store from Shopify to Squarespace. This loss removed the social proof they relied on to build customer trust and drive conversions. They needed a solution to display customer activity and reviews on their new website.

The company implemented Fomo to restore this social proof functionality. Fomo’s notifications displayed real-time customer purchases and pulled in their old product reviews, showing visitors that others were buying and enjoying their products. By leveraging Fomo, Natural Mixologist saw a 30% increase in click-through and add-to-cart rates directly from the notifications, as tracked through Google Analytics.