Case Study: Hentley increases click-through rates with Fomo

How A Leather Wallet Company Is Increasing Click Through Rates With Fomo

Hentley, an independent studio crafting leather wallets, sought to reduce abandoned carts and increase their overall online conversion rates. They discovered Fomo while searching for solutions to boost conversions through the use of social proof notifications.

Fomo's solution involved displaying discreet notifications at the bottom of Hentley's Shopify site to showcase real-time customer activity. This implementation by Fomo successfully increased click-through rates on their products. While direct sales conversions were still being measured as Hentley was a new user, the company was optimistic that the increased engagement would lead to higher sales.

Hentley