Case Study: PureChimp boosts conversion rates with Fomo

How a Green Tea Supplier Boosted Conversion Rates Instantly

PureChimp, a green tea supplier, faced fierce competition in the saturated matcha market and needed a way to demonstrate their product's popularity to boost their online conversion rate. They implemented the Fomo service, a social proof notification widget, to showcase real-time customer purchases on their Shopify site.

By using Fomo to display recent purchase popups, PureChimp leveraged social proof to build trust with new visitors, encouraging them to buy. The solution from Fomo delivered a 2% increase in conversion rates, which also resulted in larger charitable donations from their profits.

PureChimp

Dean Legg

Founder