Case Study: Roma Designer Jewelry reduces bounce rate and boosts revenue with Fomo

How a Designer Jewelry Company Reduced Bounce Rate by 20% in 30 Days

Roma Designer Jewelry, a company selling designer jewelry through Costco and online, faced challenges with a high bounce rate after launching their e-commerce site. They struggled to replicate the in-person excitement of their trunk shows and effectively showcase their large catalog and customer reviews to engage online visitors. To address this, they implemented the Fomo service.

Using Fomo, the vendor, Roma implemented real-time social proof notifications that pop up to show recent purchases. This solution integrated with other apps like Yotpo to also display reviews. The results were significant, with Fomo directly attributing to nearly $1,500 in extra sales in a month. More importantly, the bounce rate decreased by 20% and overall monthly revenue increased by 20%.

Roma Designer Jewelry

Deven Davis

CMO