Case Study: Zumi achieves 40% click-to-sale conversion from Fomo notifications with Fomo

How 40% Of Clicked Fomo Notifications Are Turning Into Sales For Zumi

Zumi, a boutique Australian electronics retailer, faced the challenge of high website traffic that was not converting into sales, with many visitors abandoning their carts before checkout. They had attempted various strategies like updating website copy and sending abandoned cart emails, but sought a more effective solution to boost conversions.

The vendor Fomo provided a social proof notification tool that displayed real-time customer purchasing activity on Zumi's site. After implementation, Zumi found that 40% of the clicked Fomo notifications resulted in a sale. The company experienced an instant increase in sales across its multiple stores and was impressed with the tool's ease of use and reliability compared to competitors.

Zumi

Dave

Founder