Case Study: HealthMeans boosts sales conversions with Fomo

HealthMeans - Customer Case Study

HealthMeans, an online health community providing expert talks and guidance, partnered with the vendor Fomo to address their significant challenge with abandoned shopping carts during their checkout process. They sought to improve their sales conversion rates by leveraging social proof to demonstrate real-time customer activity.

Fomo implemented its social proof notification service to display real visitor actions, such as purchases and sign-ups. This solution was tested to directly influence customer engagement and sales. While specific numerical results from the test were not yet finalized, the customer reported that showing others were buying made a big impact. They were expecting an uptick from their baseline 4% conversion rate and found Fomo's pricing to be a key factor in their choice.

HealthMeans