Case Study: H-Mac builds trust and boosts conversions with Fomo

H-Mac - Customer Case Study

The customer, H-Mac, is a distributor of commercial and industrial HVAC equipment. Although they did not have a specific pre-existing conversion problem, they sought to build greater trust with their potential customers on their e-commerce website. They implemented Fomo, a service that displays real-time visitor notifications, to achieve this.

Using Fomo's social proof notifications, H-Mac was able to show prospective buyers that many other HVAC professionals were actively interacting with and purchasing from their site. This solution helped H-Mac build credibility. While they did not yet have quantifiable ROI results to report, they found Fomo to be easy to set up, manage, and reasonably priced.