Case Study: FreshCap Mushrooms boosts Shopify conversions with Fomo

FreshCap Mushrooms - Customer Case Study

FreshCap Mushrooms, a provider of powdered mushroom supplements, faced the challenge of converting its significant blog traffic into direct sales on its Shopify store. A major obstacle was the tendency for visitors to leave and purchase their products on Amazon instead, where they felt forced to compete with steep discounts. To address this, they turned to the vendor Fomo and its social proof notification service to build trust and increase on-site conversions.

The solution was implementing Fomo's tool to display real-time purchase notifications, providing social proof to visitors that others were buying directly from the FreshCap site. While the company noted it was difficult to attribute a specific conversion number solely to Fomo, they stated it undoubtedly helped improve the site's overall conversion rate. They found it particularly effective for reassuring new, "cold traffic" on landing pages. As a result, FreshCap reported steady monthly sales growth, including acquiring over 450 new customers in a single month, helping them achieve their goal of moving sales away from Amazon.

FreshCap Mushrooms

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FreshCap Mushrooms