Fomo
135 Case Studies
A Fomo Case Study
The customer, Sampoorna Ahara, is India's first plant-based meal subscription service. As a new Shopify store in a niche market, they faced the challenge of a high bounce rate and a low checkout rate, needing to build trust and create a sense of urgency for potential new customers to purchase.
The vendor, Fomo, provided a social proof notification tool to address this. By showing real-time customer actions on the site, Fomo helped Sampoorna Ahara demonstrate that others were buying their products. This solution successfully created the necessary urgency for the new store, helping to convert browsing visitors into customers.
Achyuthan Eswar
Sampoorna Ahara