Case Study: Proximo achieves 44% higher click to checkout with Fomo

Fomo Boosted Click To Checkout 44%

Proximo, an online Microsoft Office course provider based in Copenhagen, faced the challenge of converting its high volume of long-tail keyword website traffic into paying customers. The company identified this low conversion rate as a significant bottleneck for their business growth and sought a solution to improve it.

To address this, Proximo implemented the Fomo social proof tool. By displaying real-time notifications of visitor actions on their site, Fomo created a sense of urgency and trust. This solution led to a dramatic 44.79% increase in clicks to the checkout page for their most popular product, significantly boosting a key conversion metric for the business.

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