Case Study: Central Vapors achieves $4,800 in additional sales with Fomo

Enabling Google Analytics In Fomo Revealed $4,800 In Sales

Central Vapors, an ecommerce vape retailer, was facing challenges with its online store layout and product filtering, which made it difficult for customers to find compatible items and was impacting conversion rates. To help address these issues and better understand customer behavior, they sought to implement proper conversion tracking by integrating their Fomo social proof notifications with Google Analytics.

By enabling Fomo's Google Analytics tracking, Central Vapors gained valuable insights into customer activity. This integration allowed them to accurately attribute sales directly to the Fomo notifications. As a result, Fomo was directly credited with generating 197 additional sales, representing approximately $4,800 in revenue that would have otherwise been missed, within just a 20-day period.

Central Vapors

Cameron

Central Vapors