Case Study: David Crighton achieves a 5% higher click-through conversion rate with Fomo

David Crighton - Customer Case Study

The customer is David Crighton, an artist from Toronto whose business, managed by Pam, was trying to reduce shopping cart abandonment and improve online conversion rates for his specialized architectural artwork. They used Fomo, a social proof notification service, to help address this challenge.

Fomo's solution integrated with their Shopify and Stripe accounts to display real-time notifications of recent purchases. This provided social proof to website visitors, demonstrating the popularity of the art. The implementation by the Fomo service led to a measurable 5% increase in their click-through conversion rate, successfully encouraging more customers to complete their purchases.

David Crighton

Pam

David Crighton