Case Study: Mac Of All Trades achieves 305% higher conversions with Fomo

Conversion Rates Were 305% Higher For Those Who Engaged With Fomo

Mac of All Trades, a company that refurbishes and sells Apple products online, faced significant challenges with site and cart abandonment. To address this, they sought a solution from the vendor Fomo, an app designed to boost conversions by displaying real-time social proof notifications.

By implementing Fomo's service to show live customer purchase notifications, the vendor helped instill confidence in new shoppers. The results were a conversion rate from users who engaged with Fomo that was over 305% higher than the sitewide average. Additionally, Mac of All Trades reported a 14% higher Average Order Value as a direct result of using Fomo.

Mac of All Trades

Amato Cole

Director of Marketing