Case Study: Studio Proper boosts conversions and reduces bounce rate with Fomo

Capturing Short Attention Spans With Proper And Fomo

Studio Proper, a Melbourne-based designer of modular accessories for Apple devices, faced the challenge of capturing the short attention spans of online shoppers and reducing cart abandonment on their ecommerce site. To combat this, they sought a way to provide social proof and increase landing page relevance for prospective customers.

The vendor Fomo provided a solution by displaying real-time social proof notifications on the website. This implementation led to a tangible reduction in bounce rate and an increase in conversions for Studio Proper. Fomo also enabled a faster product discovery phase for new visitors, which was tracked through their dashboard and analytics tools.

Studio Proper