Case Study: Candor boosts engagement and page activity with Fomo

Candor - Customer Case Study

Candor, a company that helps tech professionals negotiate higher salaries, faced the challenge of making their stand-alone Hiring Freeze List webpage feel dynamic and "alive" as it was constantly updated with new data. To achieve this, they turned to the vendor Fomo to implement social proof notifications.

Candor implemented Fomo to display real-time notifications of user submissions on their Hiring Freeze List page. This solution from Fomo made the page feel more engaging and dynamic, contributing to its viral success. The page achieved over 1 million pageviews, with 76% coming from direct traffic, and received over 8,000 user-generated submissions for its database.