Case Study: Intro Travel boosts lead forms by 9% with Fomo

9% More Life-Changing Adventures Thanks To Fomo

Intro Travel, a tour company providing guided adventures for 18-40 year olds, was facing a significant challenge with cart abandonment on its website. To address this, they turned to the vendor Fomo and its social proof notifications to help boost conversions.

The solution implemented was Fomo, which displayed real-time visitor actions on the Intro Travel website to create a sense of urgency. By using Fomo's social proof, Intro Travel achieved a measurable 9% increase in lead form submissions. The company tracks these results through Google Analytics and reports that Fomo was the first and only product they used to successfully fix their cart abandonment issue.

Intro Travel