Case Study: Xero Shoes boosts conversions and drives $24K in sales with Fomo

$24k In Sales This Year Just From Fomo

Xero Shoes, a company that creates lightweight, versatile footwear, faced the challenge of effectively converting a diverse range of customers. With a product line used for activities from running to casual wear, they struggled to make every visitor feel their website was specifically for them. They implemented Fomo, a social proof notification tool, to address this conversion-related problem.

By using Fomo to display real-time customer actions and purchase notifications, Xero Shoes was able to boost trust and conversions on their WooCommerce site. The solution from Fomo was a clear success; the company processed $24,000 in sales directly attributed to the notifications in a single year. They found that turning off Fomo typically caused their conversion rate to drop, confirming the tool's significant and measurable impact.

Xero Shoes

Steven Sashen

Xero Shoes