Case Study: Cranel boosts sales by 20% with Fomo

20% More Sales Of This Women's Beverage Thanks To Fomo

Cranel, a women-owned Australian health company, faced the challenge of validating its new, innovative cranberry elixir to potential customers. As a brand offering a novel product for urinary tract health, it needed a way to build trust and provide social proof to convince online shoppers to make that crucial first purchase.

The vendor Fomo provided a social proof notification tool that showcased real-time purchase activity from other shoppers. By implementing Fomo, Cranel was able to demonstrate to visitors that their peers were buying the product, which helped overcome the validation barrier. This solution led to a measurable 20% increase in sales for the company.

Cranel

Christine Jurzenski

Cranel