Case Study: Zero Foxtrot achieves an 11.11% conversion boost with Fomo

11.11% Boost In Conversions After Installing Fomo

Zero Foxtrot, a U.S. Marine Veteran-founded apparel retailer, was already successful but sought to further increase its website conversion rates and average order value. The company was searching for a tool to provide the social proof needed to achieve this growth and turned to the vendor, Fomo, for a solution.

Fomo's solution was to implement its social proof notifications, which display real-time customer actions on the online store. By showcasing live data such as recent purchases, the tool created a sense of urgency and trust for visitors. This strategy from Fomo yielded a significant and measurable impact, resulting in an 11.11% boost in conversions, a result verified by the client's own Google Optimize A/B testing.

Zero Foxtrot