Case Study: RingCentral engages 80% of target accounts with Folloze ABM personalization

RingCentral engages 80% of target accounts with Folloze

RingCentral, a provider of enterprise cloud communications solutions, faced challenges with brand recognition and limited resources as it sought to move up-market and engage larger enterprise accounts. To tackle this, the company worked with the vendor Folloze, a personalized B2B marketing platform, to build a strategic ABM program.

By implementing hyper-personalized ABM plays with Folloze, RingCentral executed a highly tailored, omnichannel strategy with tight orchestration between marketing and sales. The solution was highly successful, enabling RingCentral to engage 80% of its target accounts, which included C-level decision makers from Fortune 500 companies.

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