Case Study: Conga achieves $6.3M in influenced pipeline with Folloze

Conga drives $6.3M in influenced pipeline with Folloze

Conga, a global enterprise solutions company, faced the challenge of scaling its account-based experience (ABX) programs with limited resources. Operating as a team of one, their field marketing manager needed to efficiently support over 100 global sellers and move beyond manual processes to drive engagement and pipeline. They turned to the Folloze platform, integrated with 6sense, to address these constraints.

Using Folloze with 6sense data, Conga created personalized, targeted buyer boards for its ABX campaigns. This solution automated and scaled outreach, delivering highly relevant content to prospects. The implementation by Folloze led to $6.3 million in influenced pipeline, a 50% faster campaign build time, and a 10x increase in engagement after personalization, proving the efficiency of their scaled approach.

Conga