Case Study: Celent drives virtual event engagement and ABM success with Folloze

Celent drives 5,052 engaged users with Folloze

Celent, a financial services consulting and research firm, faced significant challenges in engaging customers and prospects due to the limitations of its outdated website. The platform required extensive time and resources to create new pages and landing pages, had poor CRM integration with Salesforce, and offered no robust analytics. To modernize its approach, Celent selected the Folloze Buyer Experience Platform.

Using Folloze, Celent quickly pivoted its flagship annual event to a fully digital format, creating a branded hub for a live webinar and a library of on-demand videos. The platform also enabled targeted account-based marketing (ABM) campaigns with personalized content. This solution delivered substantial results for Celent, including engaging over 5,050 users, generating 658 campaign clicks, and driving new leads and subscriptions. Folloze empowered the marketing team to create pages in minutes instead of days, provided deep integration with Salesforce for actionable sales insights, and helped build a data-driven marketing organization.

Celent