Case Study: Abnormal Security drives higher engagement and faster deal closure with Folloze

Abnormal Security drives engagement across 100+ global reps with Folloze

Abnormal Security, a company committed to protecting inboxes from cybercrime, faced the challenge of engaging modern buyers who are harder to reach and expect personalized, flexible interactions. To build awareness and drive net new revenue for its global sales team, it partnered with Folloze to create an omni-channel program.

Using Folloze boards as a foundation, Abnormal Security integrated with 6sense data and Outreach to deliver a connected experience. This solution allowed sales reps to identify and prioritize prospects with targeted ads and emails, leading them to personalized Folloze boards. The program drove higher pipeline velocity and close rates by efficiently orchestrating engagement, generating new business meetings, and expanding reach within target accounts.

Abnormal Security