Case Study: Ron Howard & Associates achieves 470+ transactions without 'selling' with Follow Up Boss

Winning in Real Estate Without ‘Selling’

Ron Howard & Associates, a high-volume Baltimore real estate team that closed 533 transactions in 2016 and 470 in 2017, needed to scale without losing their service-first “friends not funnels” culture. They faced challenges around rapid lead response, team accountability, and turning great service into repeat and referral business. To address that, Ron Howard & Associates adopted Follow Up Boss to centralize leads, automate initial outreach (auto-texts and emails) and surface tasks so agents meet strict response SLAs.

With Follow Up Boss driving automated texts/emails, five-minute call expectations, task-based follow-up (including three call attempts) and lead prioritization, the team converted leads faster and stayed aligned on daily habits. The measurable impact: sustained high transaction volume, more than 700 Zillow reviews, roughly 60% of business from repeat/referral clients, and an increase in appointment-setting and inbound leads — all while preserving their relationship-first approach. Follow Up Boss helped Ron Howard & Associates scale performance without sacrificing service.

Ron Howard & Associates

Ron Howard

Owner