Case Study: The Laughton Team scales 200+ agents and 300,000 leads with Follow Up Boss

The Laughton Team, five regional offices in Arizona with 200+ agents

The Laughton Team, a five-office Arizona real estate group with 200+ agents, needed a way to scale localized service while managing explosive growth in leads, teams, and operational complexity. After years on an all-in-one CRM that limited visibility and flexibility, they looked to Follow Up Boss to better support lead generation, agent accountability, and neighborhood-level service.

Follow Up Boss gave The Laughton Team an open operating system with the integrations and transparency they needed across teams, from lead intake to contract. With Follow Up Boss, they unified 300,000+ leads, improved follow-up and reporting, and created a clearer growth path for agents—contributing to more than $1B in annual sales volume, 2,500+ annual sides, and 3x agent retention.

The Laughton Team

Tiffany Gobster

The Laughton Team