Case Study: Ashton Real Estate Group achieves $1B in sales with Follow Up Boss

Leading a 180-agent team to $1B in sales and #1 status

Ashton Real Estate Group, a leading 180-agent real estate team, faced the challenge of managing its rapidly growing roster of agents and ensuring they remained productive and accountable. Co-owner Debra Beagle needed the right systems and processes to support her agents, helping them to stay on top of follow-up activities and consistently close deals in a competitive market. They turned to the vendor Follow Up Boss to implement a solution.

Follow Up Boss provided a central system for tracking agent activity and accountability, featuring tools like automatic call logging, call recording for coaching, and Smart Lists for managing high-priority leads. This solution was integral to the team's proven processes, which guarantee new agents a minimum of two homes under contract in their first 90 days. The results were significant; the team achieved over $1 billion in annual sales and maintained its status as the #1 RE/MAX team in the world. Follow Up Boss made agents more productive, directly putting more money in their pockets.

Ashton Real Estate Group

Debra Beagle

Co-owner and Managing Broker