Case Study: Robert Slack LLC achieves $20M in commissions from $430k/month Realtor.com leads with Follow Up Boss

How to Turn $430k per Month in Realtor.com Leads into $20 Million in Commissions

Robert Slack LLC, led by Robert Slack, is a top-producing Florida real estate team tasked with converting massive paid Realtor.com lead volume (about $430,000/month) into consistent sales while scaling agents across the state. To solve speed-to-lead, multi-channel follow-up and agent accountability challenges they adopted Follow Up Boss (the Follow Up Boss CRM) and integrated it with CallAction for text drips and Ylopo for social retargeting.

Using Follow Up Boss to automatically import and distribute Realtor.com leads by zip code, run action plans, capture agent notes and track conversion, Robert Slack LLC scaled to ~300 agents, handled roughly 12,000 leads per month (260,000 in nurture) and turned a ~$5M annual lead spend into over $20M in commissions. Follow Up Boss-enabled workflows plus CallAction raised connection rates from 34% to 65%, Ylopo reactivated about 10% of retargeted leads (roughly 1,000 extra leads/week), and the team had 440 deals pending while monitoring agent ROI and conversion inside Follow Up Boss.

Robert Slack LLC

Robert Slack

Co-Owners