Case Study: 1 Percent Lists achieves $100M+ in transaction volume with Follow Up Boss

How to Reach $100 Million in Transaction Volume with a 1% Listing Commission

1 Percent Lists, the discount full‑service brokerage founded by Grant and Kelly Clayton that charges a 1% listing commission, needed to scale a hyper‑lean, high‑volume business while keeping overhead low and converting more seller leads. They struggled with an all‑in‑one CRM that prioritized buyer capture and couldn’t support their custom, seller‑focused website or the area‑based lead routing and accountability they required—so they turned to Follow Up Boss for a more flexible CRM solution.

Follow Up Boss was integrated with 1 Percent Lists’ custom site to tag and route leads by area, run round‑robin/group distribution, automate follow‑up with tasks, action plans and templates, and notify managers when agents slip. The result: dramatic scaling and efficiency—projected growth from $37M to $100M+ in sales, 140+ homes expected this year, $10M listed in February alone, near‑100% conversion on inbound leads, and elimination of paid portal lead spend—enabling 1 Percent Lists to grow rapidly while keeping costs and agent overhead minimal.

1 Percent Lists

Grant Clayton

Owner