Case Study: Bramlett Residential achieves a fast track to $180M with Follow Up Boss

How to Put a 13-Agent Brokerage on a Fast Track to $180 Million

Bramlett Residential, a 13‑agent boutique brokerage in Austin led by Eric Bramlett, faced culture and hiring challenges after a few mismatched recruits and needed a clearer, repeatable way to attract the right agents and clients. Mid‑2019 Eric and a colleague developed a formal culture code and brand story to define who they are, and they used Follow Up Boss as their central CRM to organize leads, contacts and communications.

By publishing a 100+ slide culture code as a recruiting tool, adopting measurable OKR‑style goals, and centralizing lead tracking and follow‑up in Follow Up Boss, Bramlett Residential aligned its team and processes for scale — helping the 13‑agent brokerage hit a run‑rate of $180 million in 2020. Follow Up Boss’ lead prioritization, marketing tracking and unified communication features supported better follow‑up, more appointments, and improved agent and client satisfaction as the business grew.

Bramlett Residential

Eric Bramlett

Owner & CEO