Case Study: My Tampa Agent achieves standout results in a low-inventory market with Follow Up Boss

How To Outshine The Competition In a Low Inventory Market

My Tampa Agent, led by Anthony Malafronte, is a small Tampa brokerage competing in a market with over 11,000 Realtors and a roughly 29% drop in inventory. The team was drowning in leads — at one point purging nearly 4,000 inactive contacts — and needed a way to stay visible and responsive without growing headcount. To fix follow-up and prioritize outreach, My Tampa Agent turned to Follow Up Boss and its lead-management platform.

Follow Up Boss consolidated My Tampa Agent’s contacts, added Smart Lists, Action Plans, and a tracking Pixel so agents could automatically surface “real hand raisers,” prioritize outreach and stop purging leads. The team now manages a database of over 23,700 people in Follow Up Boss, can see active pipeline at a glance (for example, multiple buyers under contract), and runs repeatable workflows that keep follow-up consistent — delivering clearer lead prioritization and operational efficiency thanks to Follow Up Boss.

My Tampa Agent

Anthony Malafronte

Owner