Case Study: Bramlett Residential achieves consistent positive ROI and $350M+ volume with Follow Up Boss

How to focus on ROI and fast-track your team to $350M

Bramlett Residential, a 24-agent real estate team in Austin, Texas, was struggling to manage leads efficiently and track ROI. Before using Follow Up Boss, Eric Bramlett relied on messy email-based workflows and ad hoc systems that caused leads to slip through the cracks and made it hard to know who to follow up with next.

With Follow Up Boss, Bramlett Residential implemented a real CRM with lead ponds, Action Plans, remote phone duty, and source tagging tied to ROI tracking through integrations like RealScale. The result was a highly organized follow-up process, consistently positive ad spend returns, and major growth, including 5 straight years of $100M+ volume and $350M+ in annual transaction volume in 2021.

Bramlett Residential

Eric Bramlett

Co-owner