Case Study: Spyglass Realty achieves a 20‑agent dream team and $96M/year production with Follow Up Boss

How to Build a 20-Agent Dream Team and Hit $96 Million per Year

Spyglass Realty, led by Austin broker Ryan Rodenbeck, faced the challenge of transforming a brokerage that had become a “warm‑body shop” into a high‑performance team that attracts and develops top producers. Ryan focused on culture, pay‑to‑play onboarding and tech that agents would actually use, ultimately choosing Follow Up Boss as his CRM to centralize leads, simplify routing and measure daily agent activity.

By implementing Follow Up Boss for lead segmentation, easy routing changes and robust activity reporting (paired with transaction tools like BrokerFlow/Transactify), Spyglass built a disciplined recruitment and onboarding system that weeds out non‑serious candidates and drives agent productivity. The result: a 20‑agent dream team producing roughly $96 million annually (about $4.2M per agent), clearer performance visibility, faster lead follow‑up and less wasted hiring time — all enabled by Follow Up Boss.

Spyglass Realty

Ryan Rodenbeck

Broker/Owners