Case Study: David Keesee (Head Coach & Founder, The League) achieves sales mastery and consistent lead conversion with Follow Up Boss

How to Achieve Sales Mastery in the New Game of Real Estate

David Keesee, Head Coach and Founder of The League and a third‑generation Realtor, warns that agents today lose business because they lack follow‑up strategy, sales skill, and automation. He points to the chaos of multiple CRMs and inconsistent communication across text, phone, and email as key barriers — which is why he endorses Follow Up Boss, a CRM and follow‑up platform that centralizes leads, tracks marketing, integrates with websites, and manages incoming texts and calls.

Follow Up Boss implemented a centralized, automated follow‑up system that prioritizes leads, records communication preferences, and sustains predictable nurturing over months. By consolidating channels and automating touchpoints, Follow Up Boss helps agents follow up more consistently and for longer, reducing lost leads, increasing appointment‑setting and lead conversion, and lowering the cognitive load of juggling multiple tools.

David Keesee

David Keesee

Coach and Founder of The League