Case Study: The Graham Seeby Group achieves $90M in sales and #1 Keller Williams Southeast ranking with Follow Up Boss

How the Graham Seeby Group Leveraged a List of 279 Contacts to Become the #1 KW team in the South East

The Graham Seeby Group started in 2013 with just 279 contacts and the challenge of scaling rapidly without heavy ad spend—turning a tiny personal database into a high-volume, full-service team while improving lead tracking, speed‑to‑lead and long-term follow up. To centralize inbound leads, automate action plans and prioritize responses they implemented Follow Up Boss.

By routing every lead through Follow Up Boss (automatic website integration, near‑real‑time routing and nearly five‑year action plans) and enforcing a 90‑second speed‑to‑lead plus disciplined follow‑up cadence, The Graham Seeby Group nearly doubled production to $58M and then added another $30M to surpass $90M in sales in four years; online reviews and Follow Up Boss–driven processes also helped generate roughly 100 transactions in 2016 and 24% of their business. Follow Up Boss provided the measurable improvements in response time, lead organization and conversion that allowed the team to scale to the #1 Keller Williams team in the Southeast.

The Graham Seeby Group

Justin Seeby

Founder