Case Study: Robert Slack LLC achieves 400% ROI on paid leads with Follow Up Boss

How the #1 team in the US gets 400% ROI on paid leads

Robert Slack LLC is a team-owned brokerage led by Robert Slack, a top real estate team in Florida that scaled by investing heavily in paid leads. Their main challenge was converting massive lead volume quickly across a large geographic area, where speed to lead and consistent follow-up were critical to winning business.

Follow Up Boss helped Robert Slack LLC automate lead routing by ZIP code, speed up first contact to under 2 seconds, and manage follow-up through integrated text campaigns, action plans, retargeting, and reporting. With Follow Up Boss, the team increased lead engagement from 34% to 65%, achieved 400% ROI on lead spend, and grew to the #1 team in the U.S. with over $35M in commissions on $10M annually invested in paid leads.

Robert Slack LLC

Robert Slack

Founder & CEO