Case Study: Bramlett Residential achieves consistent $100M+ annual transaction volume with Follow Up Boss

How One Tracking-Obsessed Agent Regularly Hits $100M+ with a Team of Just 11 Agents

Bramlett Residential, led by Eric Bramlett, is an award‑winning boutique real estate team of 11 agents that grew from a solo operator to consistently hitting $100M+ in annual transaction volume and is on track for roughly $150M. Their core challenge was poor visibility into lead sources and follow‑up—previous CRMs went unused and email served as an inefficient lead system—so they needed a single platform to centralize leads, track ROI, and enforce consistent agent follow‑up. They implemented Follow Up Boss as their primary CRM, integrating phone and web sources via Zapier, WPForms and CallRail and using Follow Up Boss Action Plans for weekly tasks.

Using Follow Up Boss to capture, tag and report on leads and calls, Bramlett Residential automated follow‑up workflows, quantified lead‑source ROI, and optimized ad spend. The result: an ROI‑positive paid ad program ($30–40K/month), the ability to scale and trim spending on specific sources (e.g., testing a 3x increase then finding a $20K sweet spot), roughly 279–300 deals per year and ~$120–150M in sales, and an average conversion on assigned leads of about 15%. Follow Up Boss gave them the reporting and accountability to grow slowly but profitably with a lean, high‑performing team.

Bramlett Residential

Eric Bramlett

Owner & CEO