Case Study: Ferguson Realty achieves quality growth and builds a top-producing team with Follow Up Boss

How a Marathon Mindset Leads to Quality Growth

Ferguson Realty, led by president and broker Nat Ferguson, faced the common growing-pains of a small brokerage: hiring misfits, inconsistent agent activity, and no single system to track leads or follow‑up. To professionalize workflows and hold agents accountable, Ferguson turned to Follow Up Boss as his CRM and lead-management platform.

Follow Up Boss centralized Ferguson Realty’s database, let Nat build custom Smart Lists and priority views, and made it easy to spot agents who hadn’t contacted leads (for example, flagging contacts with no calls in two weeks). That visibility plus lead prioritization and activity tracking improved responsiveness and agent accountability, helped sustain a high-performing nine-agent team, and positioned Ferguson Realty to scale further—enabling Nat to manage follow‑up, run sales contests, and focus hiring more intentionally.

Ferguson Realty

Nat Ferguson

President and Broker