Case Study: Home Value Leads achieves higher seller lead conversions with Follow Up Boss

Home Value Leads - Customer Case Study

Home Value Leads is a seller lead generation service that set out to prove sellers can be found online during a market shift to listings. Their highly optimized landing pages produce a large volume of seller leads, but agents found it difficult to respond and follow up quickly—so they teamed up with Follow Up Boss to connect those leads to a CRM for faster, organized follow-up.

Follow Up Boss implemented a simple two‑click integration that sends Home Value Leads’ seller leads directly into the Follow Up Boss CRM, enabling rapid response, lead prioritization, and automated follow-up. The combination drove measurable results—clients reported conversion spikes (one cited 12 leads from a $5 Facebook spend), lower cost per lead, and some agents even had to slow marketing to keep up—showing Follow Up Boss helped convert more leads into appointments and clients.

Home Value Leads

Eric Marke

Home Value Leads