Case Study: Featherstone & Co. achieves 100% client satisfaction with Follow Up Boss

Harnessing the power of community for 100% client satisfaction

Featherstone & Co., led by Managing Broker Will Featherstone, is an 8‑person, community-driven brokerage with 545+ homes sold that was losing business because it lacked systems to capture and nurture incoming leads from a large REO portfolio. To centralize web leads, calling, marketing and workflow, Featherstone & Co. adopted the Follow Up Boss platform.

By implementing Follow Up Boss (Action Plans, Smart Lists, mobile app and multiple integrations), the brokerage built repeatable systems, hired and supported buyer agents, and improved lead follow-up. The results include 100% client satisfaction, a 12‑year strong community bond, continued growth (545+ homes sold), and the launch of the Will and Laneea C. Featherstone Foundation to scale community impact.

Featherstone & Co.

Will Featherstone

Managing Broker and Founder