Case Study: Greybeard Realty increases website leads 30% and speeds lead routing with Follow Up Boss

Greybeard Realty - Customer Case Study

Greybeard Realty, a 21-realtor brokerage serving Asheville and Black Mountain, struggled to get detailed, actionable information from website leads generated by SEO and PPC. To respond faster and route prospects to the right agents, they implemented ReadyChat’s do-it-for-you live chat on their site alongside Follow Up Boss for lead management.

ReadyChat captures detailed chat transcripts and contact info and automatically pushes and assigns those leads into Follow Up Boss, letting Greybeard route by area of interest, read transcripts, and consolidate notes, tasks and communications in one place. The combination increased website leads by 30% year-over-year in January, improved lead qualification and targeting, and enabled Greybeard to track revenue from ReadyChat leads directly inside Follow Up Boss.

Greybeard Realty

Chip Craig

Owner and Founder