Case Study: Brandon Grass achieves 80 listing appointments in 6 months with Follow Up Boss

From Cold Calling to Inbound Marketing Machine

Brandon Grass is a solo real estate agent who built a business from cold calling and follow-up after leaving traditional schooling and other careers. Facing a database of roughly 15,000 prospects and the need to track thousands of outbound dials and follow-ups, he turned to Follow Up Boss’s CRM—importing CSV lead lists, using tags, the dialer, call recording and task reminders—to organize outreach and keep personalized communication scalable.

Using Follow Up Boss’s system, Brandon scaled his circle prospecting and follow-up workflow, turning cold leads into conversations and appointments: he’s made over 25,000 calls, booked 80+ listing appointments this year, holds 11 active listings (with 7–8 under contract), and doubled his average listing price from about $300K to ~$600K. Follow Up Boss gave him the visibility and automation to manage volume, log notes and recordings, and convert large-scale calling into measurable business growth.

Brandon Grass

Brandon Grass