Case Study: Scotty Cameron launches the 2024 Phantom lineup with Folklore Digital

Scotty Cameron launches the 2024 Phantom with Folklore Digital

Folklore Digital partnered with Scotty Cameron, a premier golf putter manufacturer, to launch their new 2024 Phantom putter line. The challenge was to break the mold and create a new digital experience for the rebirth of this legacy product line, highlighting its all-new alignment-infused design in a memorable way.

Folklore developed a buttery smooth and immersive 3D scrolling experience for the website, leveraging GSAP DrawSVG, ScrollTrigger, and ScrollSmoother. This solution was designed to make the unique putter options jump off the screen. The outcome was a truly one-of-a-kind digital experience that successfully spotlights the new technology and celebrated the line's rebirth, though no specific metrics were provided.

Scotty Cameron