Case Study: Rock the Garden sells out faster with Folklore Digital

A Folklore Digital Case Study

Preview of the Rock the Garden Case Study

Rock the Garden - Customer Case Study

Folklore Digital worked with Rock the Garden, Minnesota’s largest music festival, to rebuild the event’s website ahead of the concert. The challenge was to create a site that reflected the Rock the Garden brand, promoted the lineup, and made ticket purchasing easier, since it was the first year the festival relied on a website for promotion and sales.

Folklore Digital used a component-based build methodology and a cycle-based content approach to support pre-launch, launch, event, and post-event needs. The result was a flexible, reusable framework delivered in under 30 days, with a simplified purchasing experience that helped the event sell out faster than any previous year.


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