Case Study: Minneapolis Glass Company boosts leads and conversions with Folklore Digital

Minneapolis Glass Company - Customer Case Study

Minneapolis Glass Company partnered with Folklore Digital to modernize its website and make it easier for time-starved customers to place orders while helping employees convert leads more efficiently. The company needed a site with better-organized content, customer segmentation, and an easier way to keep content updated.

Folklore Digital delivered a new modular website experience with a consistent visual language, clear naming conventions, three customer segments, and CRM integration for modernized lead generation. The results were strong: online leads increased five-fold, conversion rate exceeded 25%, and time on site rose significantly, while the new modular system made ongoing content updates much easier.

Minneapolis Glass Company