Case Study: Capri Blue achieves a more unified brand and higher conversion with Folklore Digital

Capri Blue - Customer Case Study

Capri Blue, a fashion-inspired fragrance and home scent brand with over 20 years of heritage, needed help overcoming eCommerce and brand recognition issues. They brought in Folklore Digital to refresh their visual and verbal identity and make the buying experience simpler and more complete.

Folklore Digital created a distinct voice and visual language for each fragrance, look, and product type, while also improving product taxonomy and the purchase path on the new .com. The result was a unified brand experience across touchpoints and a purchasing journey that substantially increased conversion while simplifying purchasing.

Capri Blue